Fairway GOLF Data protection
1) Information on the collection of personal data and contact details of the controller
1.1 Welcome to our website!
We are delighted that you have shown interest in our company. Data protection is of a particularly high priority for the management of the FAIRWAY Golf-Shop GmbH & Co KG. Use of the FAIRWAY Golf-Shop GmbH & Co KG website is generally possible without providing any personal data. However, if a person concerned wishes to make use of special services of our company via our website, it may be necessary to process personal data. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.
1.2 The controller in charge of data processing on this website, within the meaning of the General Data Protection Regulation (GDPR), is FAIRWAY Golf-Shop GmbH & Co. KG, Rommerskirchener Strasse 21 / Halle 19, 50259 Pulheim, Deutschland, Tel.: 02238-475550, Fax: 02238-475559, E-Mail: service@fairwaygolf.de. The controller responsible for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data. 1.3 The controller has appointed a data protection officer, who can be contacted as follows: " Stefan Kneisel, FAIRWAY Golf-Shop GmbH & Co. KG, Rommerskirchener Strasse 21 / Halle 19, 50259 Pulheim"
1.4 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line
2) Data collection when visiting our website
When you use our website for informational purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable.
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to check the server log files retrospectively if there are concrete indications of unlawful use.
We use the service provider Shopware (shopware AG Ebbinghoff 10 48624 Schöppingen) to operate our website. Shopware is an eCommerce system and supports us in providing an online store. Shopware can process various personal data on our behalf, e.g. when accepting a customer's input or when we have to work with this data to process a transaction in the online store (e.g. registration, processing orders). In addition, anonymized data is also collected in order to be able to display article recommendations ("Customers also bought", "Customers also viewed", ...) and statistics in the backend, for example. Shopware can process the following data in particular for this purpose: Customer data, order data, IP addresses, newsletters, forms, reviews. The legal basis for the processing of your personal data is Art. 6 Para. 1 lit. b GDPR (processing for the purpose of contract initiation or processing) or Art. 6 Para. 1 lit. f GDPR (legitimate interest in operating an online store) Further information on data processing by Shopware can be found here: https://docs.shopware.com/de/shopware-6-de/tutorials-und-faq/dsgvo.
3) Cookies
In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device. Some of the cookies we use are deleted again at the end of the browser session, i.e. after you close your browser (so-called session cookies). Other cookies remain on your end device and enable your browser to be recognized the next time you visit (persistent cookies). If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values to an individual extent. Persistent cookies are automatically deleted after a specified period, which may vary depending on the cookie. The duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.
In some cases, cookies are used to simplify the ordering process by storing settings (e.g. remembering the contents of a virtual shopping cart for a later visit to the website). If personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the execution of the contract, in accordance with Art. 6 para. 1 lit. a GDPR in the case of consent given or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings. These can be found for the respective browsers under the following links:
Internet Explorer: https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies Firefox: https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen Chrome: https://support.google.com/chrome/answer/95647?hl=de&hlrm=en Safari: https://support.apple.com/de-de/guide/safari/sfri11471/mac Opera: https://help.opera.com/de/latest/web-preferences/#cookies
Please note that if you do not accept cookies, the functionality of our website may be limited
4) Contacting us
Personal data is collected when you contact us (e.g. via contact form or email). Which data is collected in the case of a contact form can be seen from the respective contact form. This data is stored and used exclusively for the purpose of responding to your request or for contacting you and the associated technical administration. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted after final processing of your request. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.
4.1 Booking a fitting appointment via Calendly
You have the option of booking a fitting appointment on our website to customize your golf club via our booking portal. To do this, you can arrange or reserve an appointment with us via our service provider Calendly (Calendly LLC115 E Main St., Ste A1B, Buford, GA 30518USA) by entering your desired date, your contact details (surname, first name, telephone number, e-mail address) as well as your golf club type and, if applicable, data of guests. The legal basis for booking a fitting appointment and the subsequent contact with you is Art. 6 para. 1 lit. b GDPR - the initiation or execution of a contract. Your data will be transmitted to our service provider Calendly. Further data protection information on Calendly can be found at: https://calendly.com/privacy. Your data will be deleted after final processing and execution of your appointment. This is the case if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary
5) Data processing when opening a customer account and for contract processing
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed if you provide it to us for the execution of a contract or when opening a customer account. Which data is collected can be seen from the respective input forms. Deletion of your customer account is possible at any time and can be done by sending a message to the above-mentioned address of the controller. We store and use the data provided by you to process the contract. After completion of the contract or deletion of your customer account, your data will be blocked with regard to tax and commercial retention periods and deleted after expiry of these periods, unless you have expressly consented to further use of your data or a legally permitted further use of data has been reserved by us.
6) Comment function
In the context of the comment function on this website, in addition to your comment, information about the time the comment was created and the commentator name you have chosen will be stored and published on this website. Your IP address will also be logged and stored. The IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by posting a comment. We need your e-mail address in order to contact you if a third party objects to your published content as unlawful. The legal basis for the storage of your data is Art. 6 para. 1 lit. b and f GDPR. We reserve the right to delete comments if they are objected to by third parties as unlawful.
You can subscribe to the follow-up comments as a user. You will receive a confirmation email to ensure that you are the owner of the email address provided (double opt-in procedure). The legal basis for data processing when subscribing to comments is Art. 6 para. 1 lit. a GDPR. You can unsubscribe from ongoing comment subscriptions at any time with effect for the future; for more information on how to unsubscribe, please refer to the confirmation email.
7) Use of customer data for direct advertising
You have the option of subscribing to various newsletters on our website. The processing of your data for our newsletter is generally based on your consent (Art. 6 para. 1 lit. a GDPR). You can revoke this consent - as well as your consent to the sending of e-mails in accordance with Section 7 (2) No. 3 UWG - at any time. Further details on the processing of your data in the context of sending newsletters - in particular on the use of our service providers - can be found below
7.1 Registration for our email newsletter
If you register for our email newsletter (e.g. in our web store or for the CLUBHOUSE MAGAZINE), we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your e-mail address. The provision of further data is voluntary and is used to address you personally. We use the so-called double opt-in procedure for sending the newsletter. This means that we will only send you an e-mail newsletter if you have expressly confirmed to us that you consent to receiving the newsletter. We will then send you a confirmation email asking you to confirm that you wish to receive the newsletter in the future by clicking on a corresponding link.
By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for the newsletter, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later date. The data collected by us when you register for the newsletter will be used exclusively for the purpose of advertising via the newsletter. You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a message to the controller named at the beginning. Once you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
7.2 Newsletter dispatch via Brevo
Our email newsletter is sent via the technical service provider "Brevo", a brand of Sendinblue GmbH, Köpenicker Straße 126, 10179 Berlin ("Brevo"), to whom we pass on the data you provided when registering for the newsletter. This transfer takes place in accordance with Art. 6 para. 1 lit. f GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter system. The data you enter for the purpose of subscribing to the newsletter (e.g. email address) is stored on Brevo's servers in Germany. Brevo uses this information to send and statistically analyze the newsletter on our behalf. For evaluation purposes, the newsletters sent by email contain so-called web beacons or tracking pixels, which are one-pixel image files stored on our website. This allows us to determine whether a newsletter message has been opened and which links have been clicked on. Conversion tracking can also be used to analyze whether a predefined action (e.g. purchase of a product on our website) has taken place after clicking on such links. Technical information is also collected (e.g. time of access, IP address, browser type and operating system). The data is collected exclusively in pseudonymized form and is not linked to your other personal data; direct personal identification is excluded. This data is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of recipients.
If you wish to object to data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.
We have concluded an order processing contract with Brevo, in which we oblige Brevo to protect our customers' data and not to pass it on to third parties.
Further information on Sendinblue's data analysis can be found here: https://www. brevo.com/en/legal/privacypolicy/ You can view Brevo's privacy policy here: https://www.brevo.com/de/datenschutz-uebersicht.
7.3 Newsletter dispatch via Klaviyo
Our e-mail newsletters may also be sent via our service provider "Klaviyo" (Klaviyo 125 Summer St, Floor 6 Boston, Massachusetts 02111 United States), provided that we pass on to Klaviyo the data you provided when registering for the newsletter. This forwarding takes place on the basis of your consent, which can be revoked at any time with effect for the future (Art. 6 para. 1 lit. a GDPR). In addition, the use of Klaviyo serves our legitimate interest in the use of an effective, secure and user-friendly newsletter system (Art. 6 para. 1 lit. f GDPR). We will only store your data for as long as you continue to subscribe to the newsletter
7.4 Notification of product availability by email
If we offer the option of informing you by email about the time of availability for selected items that are temporarily unavailable in our online store, you can register for our email notification service for product availability. If you register for our e-mail notification service for product availability, we will send you a one-off e-mail message about the availability of the item you have selected. Only your e-mail address is required for sending this notification. The provision of further data is voluntary and may be used to address you personally. We use the so-called double opt-in procedure for sending this notification. This means that we will only send you a corresponding notification if you have expressly confirmed to us that you consent to receiving such a message. We will then send you a confirmation e-mail asking you to confirm that you wish to receive such a notification by clicking on a corresponding link. By activating the confirmation link, you give us your consent to the use of your personal data in accordance with Art. 6 para. 1 lit. a GDPR. When you register for our e-mail notification service for the availability of goods, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service regarding the availability of goods is used exclusively for the purpose of informing you about the availability of a specific item in our online store. You can unsubscribe from the e-mail notification service for the availability of goods at any time by sending a message to the person responsible named at the beginning. After unsubscribing, your email address will be deleted immediately from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this declaration.
7.5 Sending information about shopping cart contents
You will receive information about your shopping cart contents if you have consented to receiving it in your customer account under email notifications. In this respect, data processing is carried out solely on the basis of our legitimate interest in personalized direct advertising in accordance with Art. 6 para. 1 lit. f GDPR. If you have initially objected to the use of your email address for this purpose, we will not send you any emails. You can object to receiving these emails yourself at any time in your customer account by changing your email notification settings. 8) Data processing for order processing
8.1 To process your order, we work together with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information.
The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, insofar as this is necessary for the delivery of the goods. We pass on your payment data to the commissioned credit institution within the scope of payment processing, insofar as this is necessary for payment processing. If payment service providers are used, we will inform you of this explicitly below. The legal basis for the transfer of data is Art. 6 para. 1 lit. b GDPR.
8.2 Use of payment service providers (payment services)
Mollie
We use Mollie (Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam Netherlands; hereinafter: "Mollie") to offer you payment by credit card and Klarna invoice purchase. Mollie is a regulated payment service provider and is supervised by the competent national (regulatory) authorities and institutions in accordance with national law.
If you as a customer make use of a payment service from Mollie, the following personal data in particular may be processed by you:
- Payment data (e.g. credit card number; credit card number);
- IP address;
- Internet browser and device type;
- First and last name;
- Address data;
- Email address and/or telephone number;
- Information about the product or service you wish to purchase;
- Other personal data that you actively provide, for example by correspondence or telephone when you contact Mollie's customer service.
The cases in which Mollie may process your personal data may depend, for example, on the payment method you use, the interfaces used by Mollie's payment providers and whether you, as a consumer, contact Mollie's customer service.
If you select a payment method of the provider for which you make an advance payment (e.g. credit card payment), your payment data (including name, address, bank and payment card information, currency and transaction number) provided during the ordering process as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 para. 1 lit. b GDPR. In this case, your data will only be passed on for the purpose of payment processing with the provider and only to the extent that it is necessary for this purpose. Mollie stores your personal data at most until the end of the legally prescribed period or, if no such legally prescribed period exists, at most for as long as is necessary to achieve the purposes for which Mollie has received your personal data. Further information on data protection can be found in Mollie's privacy policy: https://www.mollie.com/de/privacy
BS PAYONE
If you choose a payment method from the payment service provider BS PAYONE, payment processing will be carried out via the payment service provider BS PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main, to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on for the purpose of payment processing with the payment service provider PAYONE and only to the extent that it is necessary for this purpose.
Klarna
If you select a Klarna payment service, payment will be processed via Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter "Klarna"). We offer the following payment options via Klarna: Purchase on account, installment purchase, instant bank transfer. In order to enable payment processing, your personal data (first and last name, street, house number, zip code, city, gender, e-mail address, telephone number and IP address) as well as data related to the order (e.g. invoice amount, article, delivery method) will be passed on to Klarna for the purpose of identity and credit checks, provided that you have expressly consented to this in accordance with Art. 6 para. 1 lit. a GDPR as part of the ordering process. You can view the credit agencies to which your data may be forwarded here: https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Klarna uses the information obtained on the statistical probability of a payment default for a balanced decision on the establishment, execution or termination of the contractual relationship. You can revoke your consent at any time by sending a message to the data controller or to Klarna. However, Klarna may still be entitled to process your personal data if this is necessary to process payments in accordance with the contract. Your personal data will be processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna's data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy or for data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
You also have the option of making a financing purchase as part of your purchase with us. If you opt for the financing purchase payment method, we will pass on certain financing data - provided you give us separate consent - for the purpose of initiating and concluding a corresponding contract between you and Klarna, in particular: Surname, first name, address, date of birth, e-mail address, telephone number. The legal basis for the transmission of your data to Klarna is the consent given in each case in accordance with Art. 6 para. 1 lit. a GDPR. Your data will be regularly deleted once it is no longer required (processing of the payment) and any additional statutory retention periods have expired. For more information on the duration of the storage of your contract data, please refer to section 16.
PayPal
For payment via PayPal, credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "payment by installments" via PayPal, we will pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal"), as part of payment processing. The transfer takes place in accordance with Art. 6 para. 1 lit. b GDPR and only insofar as this is necessary for payment processing. PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered - "purchase on account" or "installment payment" via PayPal. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 para. 1 lit. f GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of non-payment for the purpose of deciding on the provision of the respective payment method. The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. The calculation of the score values includes, but is not limited to, address data. Further data protection information, including information on the credit agencies used, can be found in PayPal's privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for contractual payment processing. - SOFORT If you select the "SOFORT" payment method, payment will be processed via the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter "SOFORT"), to whom we will pass on the information you provided during the ordering process together with the information about your order in accordance with Art. 6 para. 1 lit. b GDPR. Sofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden). Your data will only be passed on for the purpose of payment processing with the payment service provider SOFORT and only to the extent that it is necessary for this purpose. You can find more information about SOFORT's privacy policy at the following Internet address: https://www.klarna.com/sofort/datenschutz.
8.3 Data processing for the purpose of shipping
your order When you order in our webshop, we commission shipping service providers as processors, namely DHL Paket GmbH (Sträßchenweg 10, 53113 Bonn, Germany; hereinafter: "DHL") and UPS Europa SA (Ave Ariane 5 Brussels, B-1200 Belgium; hereinafter: "UPS"). We transmit the data required for delivery to the respective shipping service provider (legal basis: Art. 6 para. 1 lit. b GDPR). It is not possible to deliver your ordered goods without transmitting data to them.
If the delivery is made by DHL or UPS, we will pass on your email address to DHL or UPS in order to give you the opportunity to influence the time and place of delivery of your parcel in addition to shipment tracking, even if it is already on its way to you. The legal basis for this is Art. 6 para. 1 lit. f GDPR. We do this out of an interest in guaranteeing you the customary convenience in order processing. You can object to the use of your email for the purpose of receiving parcel notification information from DHL or UPS at any time, for example by clicking on the unsubscribe link at the end of the email or by informing us using the contact details above that you wish to unsubscribe. Your data will be deleted as soon as the shipping process has been completed and there are no legal storage obligations to prevent deletion
9) Use of social media: social plugins
Pinterest as standard plugin
The seller's pages use so-called social plugins ("plugins") of the social network Pinterest, which is operated by Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). The plugins are marked with a Pinterest logo (e.g. "Pin it" button). An overview of the Pinterest plugins and their appearance can be found here: https://developers.pinterest.com/docs/getting-started/introduction/
When you visit a page of the seller that contains such a plugin, your browser establishes a direct connection to the Pinterest servers. The plugin transmits so-called log data to the Pinterest server in the USA. This log data may contain the IP address, the address of the websites visited that have Pinterest functions, the type and settings of the browser, the date and time of the request, your use of Pinterest and cookies. If you interact with the plugins, for example by clicking the "Pin it" button, the corresponding information is also transmitted directly to a Pinterest server and stored there. The information is also published on Pinterest and displayed there on your Pinterest account.
The data processing operations described are carried out in accordance with Art. 6 Para. 1 lit.f GDPR on the basis of Pinterest's legitimate interests in displaying personalized advertising to inform other users of the social network about your activities on our website and to tailor the Pinterest service to your needs.
If you do not want Pinterest to collect your data via our website and possibly merge it with your user data on Pinterest, you should log out of Pinterest before visiting our website. You can also object to the loading of the Pinterest plugins and thus the data processing operations described above with add-ons for your browser for the future, e.g. with the script blocker "NoScript" (https://noscript.net/).
The purpose and scope of the data collection and the further processing and use of the data by Pinterest as well as your rights in this regard and setting options for protecting your privacy can be found in Pinterest's data protection information: https://about.pinterest. com/en/privacy-policy
10) Use of social media: videos
Use of YouTube videos
This website uses the Youtube embedding function to display and play videos from the provider "Youtube", which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
This uses the extended data protection mode, which, according to the provider, only initiates the storage of user information when the video(s) is/are played. If the playback of embedded YouTube videos is started, the provider "YouTube" uses cookies to collect information about user behavior. According to information from "YouTube", these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive behavior. If you are logged in to Google, your data will be assigned directly to your account when you click on a video. If you do not wish to be associated with your YouTube profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. Such an evaluation is carried out in particular in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interests in the display of personalized advertising, market research and/or demand-oriented design of its website. You have the right to object to the creation of these user profiles, whereby you must contact YouTube to exercise this right. When using YouTube, personal data may also be transmitted to the servers of Google LLC. in the USA. Irrespective of playback of the embedded videos, a connection to the Google network is established each time this website is accessed, which may trigger further data processing operations without our influence.
For more information on data protection at "YouTube", please refer to the provider's privacy policy at: https://www. google.com/intl/en/policies/privacy
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation deactivate this service in the cookie consent tool provided on the website
11) Online marketing
11.1 Facebook Pixel for the creation of Custom Audiences (with Cookie Consent Tool) Within our online offer, the so-called 11Facebook Pixel11 of the social network Facebook is used, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("11Facebook"). If a user clicks on an advertisement placed by us that is displayed on Facebook, an addition is added to the URL of our linked page by Facebook Pixel. If our site allows data to be shared with Facebook via pixels, this URL parameter is written to the user's browser via a cookie, which our linked site sets itself. This cookie is then read by Facebook Pixel and enables the data to be forwarded to Facebook. With the help of the Facebook pixel, Facebook is able to determine the visitors of our online offer as a target group for the display of ads (so-called Facebook ads). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited), which we transmit to Facebook (so-called "Custom Audiences"). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of users and are not annoying. This also allows us to evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called "conversion"). The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the user. However, the data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook Data Usage Policy (https://www.facebook.com/about/privacy/). The data can enable Facebook and its partners to place advertisements on and outside of Facebook. The data processing associated with the use of the Facebook pixel is only carried out with your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, remove the checkmark next to the setting for the "Facebook Pixel" in the "Cookie Consent Tool" integrated on the website.
11. 2 Google AdSense
This website uses Google AdSense, a web advertising service Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (11Google11). Google AdSense uses cookies, which are text files placed on your computer, to help the website analyze how users use the site. In addition, Google AdSense also uses so-called 11Web-Beacons11 (small invisible graphics) to collect information, which can be used to record, collect and analyze simple actions such as visitor traffic on the website. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is usually transmitted to a Google server and stored there. This may also involve transmission to the servers of Google LLC. in the USA. Google uses the information obtained in this way to evaluate your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser as part of Google AdSense will not be merged with other Google data. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google. The described processing of data is carried out in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of targeted advertising to the user by advertising third parties whose ads are displayed on this website on the basis of the evaluated user behavior. This processing also serves our financial interest in exploiting the economic potential of our website by displaying personalized third-party advertising content for a fee. You can find more information about Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/ You can permanently deactivate cookies for ad preferences by preventing them by setting your browser software accordingly or you can download and install the browser plug-in available at the following link: https://www.google.com/settings/ads/plugin?hl=de Please note that you may not be able to use certain functions of this website, or only to a limited extent, if you have deactivated the use of cookies. Insofar as legally required, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.
11. 3 Use of Google Ads conversion tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use Google Ads to draw attention to our attractive offers on external websites with the help of advertising material (so-called Google Adwords). We can determine how successful the individual advertising measures are in relation to the advertising campaign data. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of the advertising costs incurred.
The conversion tracking cookie is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked via the websites of Google Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Google Ads customers who have opted for conversion tracking. Customers are told the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can block this use by deactivating the Google Conversion Tracking cookie via your Internet browser under the keyword "User settings". You will then not be included in the conversion tracking statistics. We use Google Ads on the basis of our legitimate interest in targeted advertising in accordance with Art. 6 para. 1 lit. f GDPR. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
You can find more information about Google's privacy policy at the following Internet address: https://www. google.com/policies/privacy/
You can permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the Google browser plug-in available at the following link: https://www. google.com/settings/ads/plugin?hl=en
Please note that if you have disabled the use of cookies, you may not be able to use certain features of this website, or you may only be able to use them to a limited extent.
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objection.
11. 4 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies to serve ads that are relevant to users, to improve campaign performance reports or to prevent a user from seeing the same ads more than once. Google uses a cookie ID to record which ads are displayed in which browser and can thus prevent them from being displayed more than once. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR.
In addition, GMP can use cookie IDs to record so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later visits the advertiser's website using the same browser and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.
Because of the marketing tools used, your browser automatically establishes a direct connection with the Google server. We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you according to our level of knowledge as follows: By integrating GMP, Google receives the information that you have accessed the corresponding part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will find out and store your IP address. As part of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
If you wish to object to participation in this tracking process, you can deactivate cookies for conversion tracking by setting your browser to block cookies from the domain www.googleadservices.com (see https://www.google.de/settings/ads), whereby this setting will be deleted if you deactivate your cookies. Alternatively, you can obtain information about the setting of cookies from the Digital Advertising Alliance at the Internet address www.aboutads.info and make your desired settings. Finally, you can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in general. If you do not accept cookies, the functionality of our website may be restricted.
You can find more information about GMP by Google's privacy policy at the following Internet address: https://www.google.de/policies/privacy/
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, please follow the option described above to make an objection.
12) Web analytics services
12. 1 Google (Universal) Analytics
This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (11Google11). Google (Universal) Analytics uses "cookies", which are text files placed on your device, to help the website analyze how users use the site. The information generated by the cookie about your use of this website (including the shortened IP address) is usually transmitted to a Google server and stored there; it may also be transmitted to the servers of Google LLC. in the USA. This website uses Google (Universal) Analytics exclusively with the extension "_anonymizeIp()", which ensures anonymization of the IP address by shortening it and excludes direct personal reference. This extension means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google LLC server in the USA and shortened there. Google will use this information on our behalf to evaluate your use of the website, to compile reports on website activity and to provide us with other services relating to website activity and internet usage. The IP address transmitted by your browser as part of Google (Universal) Analytics will not be merged with other Google data. All processing described above, in particular the setting of Google Analytics cookies for reading information on the terminal device used, will only be carried out if you have given us your express consent to do so in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Analytics will not be used during your visit to our website. You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "cookie consent tool" provided on the website. We have concluded an order processing contract with Google for the use of Google Analytics, which obliges Google to protect the data of our website visitors and not to pass it on to third parties. For the transfer of data from the EU to the USA, Google relies on so-called standard data protection clauses of the European Commission, which are intended to ensure compliance with the European level of data protection in the USA. Further information on Google (Universal) Analytics can be found here:
https://policies.google.com/privacy?hl=de&gl=en
12. 2 Google Ads Remarketing
Our website uses the functions of Google Ads Remarketing to advertise this website in Google search results and on third-party websites. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). For this purpose, Google sets a cookie in the browser of your end device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you visit. The processing is based on our legitimate interest in the optimal marketing of our website in accordance with Art. 6 para. 1 lit. f GDPR. Any further data processing will only take place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads you view on the web. In this case, if you are logged in to Google while visiting our website, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing. For this purpose, Google temporarily links your personal data with Google Analytics data in order to create target groups. As part of the use of Google Ads Remarketing, personal data may also be transmitted to the servers of Google LLC. in the USA. You can permanently object to the setting of cookies by Google Ads Remarketing by downloading and installing the browser plug-in from Google available at the following link https://www.google.com/settings/ads/onweb/
Further information and the privacy policy regarding advertising and Google can be found here: https://www.google.com/policies/technologies/ads/
To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, deactivate this service in the "Cookie Consent Tool" provided on the website or alternatively follow the option described above to make an objection.
12.3 Pinterest Tag Conversion Tracking
This website uses the conversion tracking technology "Pinterest Tag" from Pinterest Europe Ltd, Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland ("Pinterest"). If you have reached our website from a pin on Pinterest, we will set a cookie on your computer that interacts with a "tag" also implemented in the form of a JavaScript code from Pinterest. Cookies are small text files that are stored on your end device. These cookies lose their validity after 180 days and are not used for personal identification. If the user is redirected from a pin on Pinterest to pages on this website and the cookie has not yet expired, the tag records certain user actions predefined by us and can track these (e.g. completed transactions, leads, search queries on the website, views of product pages). When such an action is carried out, your browser sends an HTTP request from the cookie via the Pinterest tag to the Pinterest server, with which certain information about the action (e.g. type of action, time, browser type of the end device) is transmitted. Through this transmission, Pinterest can create statistics about the usage behavior on our website after forwarding a Pinterest Pin, which serve us to optimize our offer. If personal user data is processed, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of product ads on Pinterest and the purchasing behavior of users and thus serves to optimize our online offer. However, we do not receive any information with which users can be personally identified. If you do not wish to participate in tracking, you can object to this by deactivating the Pinterest Tag Conversion Tracking cookie via your Internet browser under user settings. You will then not be included in the conversion tracking statistics. Alternatively, you can use the deactivation page for consumers from the EU http://www.youronlinechoices.com/de/praferenzmanagement/ to check whether Microsoft advertising cookies are set in your browser and deactivate them. You can find more information about Pinterest's privacy policy at the following Internet address: https://policy.pinterest.com/de/privacy-policy To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.
13. Applications for job advertisements by e-mail
We advertise current vacancies on our website in a separate section, for which interested parties can apply by e-mail to the contact address provided.
In order to be included in the application process, applicants must provide us with all personal data required for a well-founded and informed assessment and selection together with their application by email. The required information includes general personal information (name, address, telephone or electronic contact details) as well as performance-specific proof of the qualifications required for a position. In addition, health-related information may be required, which must be given special consideration under labor and social law in the interest of social protection in the person of the applicant.
Which components an application must contain in individual cases in order to be considered and in which form these components are to be sent by e-mail can be found in the respective job advertisement.
On receipt of the application sent using the email contact address provided, the applicant data will be stored by us and evaluated exclusively for the purpose of processing the application. For any queries arising in the course of processing, we use either the email address provided by the applicant with their application or a telephone number provided, at our discretion.
The legal basis for this processing, including contact for queries, is generally Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 para. 1 BDSG), in the sense of which the application process is considered to be the initiation of an employment contract. Insofar as special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information on severely disabled status) are requested from applicants as part of the application process, processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR so that we can exercise the rights arising from labor law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive health care or occupational medicine, for the assessment of the applicant's fitness for work, for medical diagnosis, health or social care or treatment or for the management of health or social care systems and services.
If the applicant is not selected in the course of the evaluation described above or if an applicant withdraws their application prematurely, their data transmitted by email and all electronic correspondence, including the original application email, will be deleted after 6 months at the latest following a corresponding notification. This period is based on our legitimate interest in being able to answer any follow-up questions about the application and, if necessary, to comply with our obligations to provide evidence under the regulations on equal treatment of applicants.
In the event of a successful application, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 (1) BDSG) for the purposes of implementing the employment relationship.
14) Google Maps
On our website, we use Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google Maps is a web service for displaying interactive (land) maps in order to visualize geographical information. By using this service, you will be shown our location and it will be easier for you to find us. Information about your use of our website (such as your IP address) is transmitted to Google servers and stored there as soon as you access the subpages in which the Google Maps map is integrated; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not wish your data to be associated with your Google profile, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and analyzes them. The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in connection with the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used. You can view Google's terms of use at https://www.google.de/intl/de/policies/terms/regional.html, the additional terms of use for Google Maps can be found at https://www.google.com/intl/de_US/help/terms_maps.html Detailed information on data protection in connection with the use of Google Maps can be found on Google's website ("Google Privacy Policy"): https://www.google.de/intl/de/policies/privacy/ To the extent required by law, we have obtained your consent to the processing of your data as described above in accordance with Art. 6 para. 1 lit. a GDPR. You can withdraw your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.
15) Rights of the data subject
15. 1 The applicable data protection law grants you comprehensive data subject rights (rights of access and intervention) vis-à-vis the controller with regard to the processing of your personal data, about which we inform you below:
- Right of access pursuant to Art. 15 GDPR: In particular, you have a right to information about your personal data processed by us, the processing purposes, the categories of personal data processed, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period or the criteria for determining the storage period, the existence of a right to rectification, erasure, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if it was not collected by us from you, the existence of automated decision-making including profiling and, if applicable, meaningful information about the logic involved and the scope and intended effects of such processing on you, as well as your right to be informed of the guarantees pursuant to Art. 46 GDPR if your data is transferred to third countries;
- Right to rectification pursuant to Art. 16 GDPR: You have the right to immediate rectification of incorrect data concerning you and/or completion of your incomplete data stored by us;
- Right to erasure pursuant to Art. 17 GDPR: You have the right to request the erasure of your personal data if the requirements of Art. 17 (1) GDPR are met. However, this right does not exist in particular if the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;
- Right to restriction of processing pursuant to Art. 18 GDPR: You have the right to request the restriction of the processing of your personal data as long as the accuracy of your data, which you dispute, is being verified, if you refuse to have your data erased due to unlawful data processing and instead request the restriction of the processing of your data, if you require your data for the establishment, exercise or defense of legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons relating to your particular situation, as long as it is not yet clear whether our legitimate reasons prevail;
- Right to information pursuant to Art. 19 GDPR: If you have asserted the right to rectification, erasure or restriction of processing against the controller, the controller is obliged to notify all recipients to whom the personal data concerning you have been disclosed of this rectification or erasure of the data or restriction of processing, unless this proves impossible or involves a disproportionate effort. You have the right to be informed about these recipients.
- Right to data portability pursuant to Art. 20 GDPR: You have the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request the transfer to another controller, insofar as this is technically feasible;
- Right to withdraw consent granted pursuant to Art. 7 para. 3 GDPR: You have the right to withdraw consent to the processing of data once granted at any time with effect for the future. In the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal;
- Right to lodge a complaint pursuant to Art. 77 GDPR: If you consider that the processing of personal data relating to you infringes the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement, without prejudice to any other administrative or judicial remedy.
15.2 Right to object
If we process your personal data as part of a balancing of interests on the basis of our overriding legitimate interest, you have the right to object to this processing at any time with effect for the future on grounds relating to your particular situation. If you exercise your right to object, we will stop processing the data concerned. However, we reserve the right to continue processing if we can demonstrate compelling legitimate grounds for the processing which override your interests, fundamental rights and freedoms, or if the processing serves the establishment, exercise or defense of legal claims.
If your personal data is processed by us for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing. You can exercise your objection as described above. If you exercise your right to object, we will stop processing the data concerned for direct marketing purposes.
16) Duration of storage of personal data
The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing and - if applicable - also by the respective statutory retention period (e.g. commercial and tax law).
Where personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, this data is stored until the data subject withdraws their consent.
If there are statutory retention periods for data that is processed within the scope of legal or quasi-legal obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after the retention periods have expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we have no legitimate interest in further storage.
Where personal data is processed on the basis of Art. 6(1)(f) GDPR, this data is stored until the data subject exercises their right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights and freedoms of the data subject or for the establishment, exercise or defense of legal claims. When processing personal data for the purpose of direct marketing on the basis of Art. 6 para. 1 lit. f GDPR, this data is stored until the data subject exercises their right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration on specific processing situations, stored personal data is deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.